Grocery Fresh

Client

Uber

Role

Art Direction

Why would anyone want a stranger to do their shopping for them?

Global Image Library

We partnered with photographers to shoot in four different grocery stores across Los Angeles, each representing a different region of the world.

It was important for us to shoot in real Eats grocery locations with real Eats couriers. We wanted to give our audience an authentic look into who is behind their shopping and how they do it—while also making each produce item shine like the delicious heroes they are.